Marketing & Promotion

guideMap & District Guide

The Sutphin Boulevard Business Improvement District’s (BID) Map and District Guide is a publication of all 134 retailers within the BID. Our map and district guide offers a map of the commercial district, telephone numbers and addresses of all retailers within the BID, store hours, Wi-Fi availability and more. Guides are distributed at the following locations:

  1. Jamaica Market on Jamaica Avenue
  2. Civil Court house on Sutphin Blvd.
  3. Supreme Court house on Sutphin Blvd.
  4. L.I.R.R. lobby on Sutphin Blvd at Jamaica Station
  5. All BID events and functions
  6. BID’s main office

bannerBanner Program

As the BID creates a brand identity for the area our banner program, just one aspect of our marketing strategy, encourages business activity within the District. The fifteen two-sided metal banners that are placed throughout the district help to create a sense of “place” for the corridor. The banners read “SUTPHIN BLVD” and display a courthouse icon. The metal banners serve as an aid to individuals who are new to the area. In the near future, the BID plans to restore its seasonal banner program. Seasonal banners welcome visitors to shop and enjoy the amenities that Sutphin Boulevard has to offer. In years past our banner program has helped to bring additional resources to the BID by encouraging sponsors to invest in the program. Businesses in the local community who want to sponsor a banner should contact the BID’s office. Sponsors will have their logo printed on a banner that will be displayed throughout the district.