Marketing And Promotion

In addition to the beautification and safety of the Sutphin Boulevard area, the BID’s goal is to assist businesses within the District by promoting the area.  This is done through local news media and promotional circulars distributed to the local community and the courts, installing decorative street banners that promote the BID and sponsoring promotional events in the District, especially in the court plazas.

Banner Program

As the BID works to create a brand identity for the area, our banner program, just one aspect of our marketing strategy, encourages business activity within the District. Fifteen two-sided banners are placed throughout the District welcoming visitors to shop and enjoy the amenities that Sutphin Boulevard has to offer. The banner program also helps bring in additional resources to the BID by encouraging sponsors to invest in the program.  The banners are hung during the Spring, Summer, Fall and Winter seasons.

Restaurant Brochure

The Sutphin Boulevard BID Restaurant Guide is a publication with a listing of each and every eatery within the District.  10,000 brochures were printed and distributed throughout the District during this last year and can be found in the Queens County Supreme and Civil courts, the Long Island Rail Road Jamaica Terminal station,  three of the local motels and the office buildings at 90-27 Sutphin Boulevard and Courthouse Square.